Taylor Swift has finally spoken out about this week’s Ticketmaster disaster. Her three-paragraph statement comes three days after pre-sales for her much-hyped Eras Tour resulted in bureaucratic chaos; on the day the general public sale of the tour was due to take place before it was canceled due to “insufficient remaining ticket stock”; and under mounting pressure from her fans that she rectify or at least address the situation.
Friday morning is the Midnights singer-songwriter posted a long, heartfelt message in her Instagram stories, offering no “apology” but saying it was “unbearable for [her] to just see mistakes happen “and it” pisses off [her] off” that countless disgruntled Swifties felt “like they went through several bear attacks” to get tickets – or couldn’t buy tickets at all.
Read Swift’s full statement below:
“We will. It goes without saying that I’m extremely protective of my fans. We’ve been doing this together for decades and over the years I’ve brought in so many elements of my career. I did this SPECIFICALLY to improve the quality of the improve my fans’ experience by doing myself with my team who cares about my fans as much as I do. It’s really hard for me to trust an outside entity with these relationships and allegiances, and unbearable for me to make mistakes watch it happen without a story.
“There are many reasons why people had such a hard time getting tickets and I am trying to figure out how to improve this situation in the future. I’m not going to make excuses for anyone because we asked them several times if they could meet these kinds of requirements and we were assured that they could. It’s really amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them felt like they had to go through several bear attacks to get them.
“And to those who didn’t get tickets, all I can say is that my hope is to give us more opportunities to all get together and sing these songs. Thank you for joining us. You have no idea how much that means.”
For those who didn’t spend hours in the Ticketmaster queue this week, here’s a primer on exactly what went wrong:
It all started with Tuesday’s pre-sale, a partnership with Ticketmaster’s Verified Fan program, when a reported 3.5 million fans pre-registered to receive a special code – and apparently millions more who not have a code — flooded the Ticketmaster site. There were a reported 3.5 billion system requests (including what the company described as “a staggering number of bot attacks”), resulting in four times more traffic than Ticketmaster had ever experienced.
“It’s a Taylor Swift feature. The site should open to 1.5 million verified Taylor Swift fans,” Greg Maffei, chairman of Live Nation Entertainment, which owns Ticketmaster, told CNBC’s Squaw on the Street after the catastrophe. “We had 14 million people on the site, including bots, who shouldn’t be there.”
While more than 2 million tickets were sold as of Nov. 15 — all to fans with pre-registration codes, according to Ticketmaster — many angry fans spent hours on Ticketmaster’s website, receiving multiple error messages, being waitlisted, and in many cases eventually log out. fewer. Maffei claimed that demand for tickets “could have filled 900 stadiums”.
All this led to the cancellation of the planned public sale on Friday, November 18 for the Eras Tour – Swift’s first major concert tour since 2018. Fans took to social media to vent about the debacle, with even US Congresswoman Alexandria Ocasio-Cortez taking to Twitter to complain about Ticketmaster’s monopolization of the concert industry. On Nov. 17, Live Nation CEO Michael Rapino told the Hollywood reporter, “There’s no nice way to tell 10 million Swifts, ‘There are no tickets.’ So they do what they do and they take to social media and we deal with that every day.
The US leg of Taylor Swift’s Eras Tour currently kicks off March 17 in Glendale, Arizona, with four dates in August 2023 at SoFi Stadium in Los Angeles.
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