Diane von Furstenberg moves into the wellness area.
On Nov. 12, the label’s iconic New York City headquarters — located on the cobblestone corner of Manhattan’s Washington Street — transformed into a beauty center for the first DVF Wellness Day, an event that empowers women through clean beauty.
Talita von Furstenberg, granddaughter of brand founder Diane von Furstenberg, tells PEOPLE that the wellness seminar is part of the brand’s commitment to “gathering communities of women and having conversations” through the InCharge movement.
“We haven’t done anything that focuses on wellness and clean beauty and that’s so important because you can’t really feel in charge and your best self if your health isn’t in the best place,” shares Talita, 23. “You can’t really be at peace with yourself when your body is not at peace.”
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As he mapped out the day’s activities, TVF’s art director for DVF had three things in mind from the start: a mental meditation, hosting a community of women-owned businesses, and gathering women who are passionate about the clean wellness arena.
All this was achieved and then some.
The morning began with a moving meditation led by Dr. Jenelle Kim, a ninth-generation herbalist, best-selling author, and founder of JBK Wellness Labs, on the store’s sunlit second floor.
Using sound bath rhythms and a routine of movements to refocus the body’s “qi,” or “energy,” the session brought Dr. Kim’s East-meets-West philosophy to life.
“My greatest wish is that which I also share [is] really going to make a difference in people’s lives,” Dr. Kim tells PEOPLE of how she merges both worlds in her practices. “Hopefully with everything I’ve learned I’ll make it much more applicable [and] that’s much easier to understand.”
Connect, Expand, Inspire and Advocate are the four pillars of DVF’s InCharge initiative. Each stream flowed seamlessly into the daytime panel led by Talita, who discussed clean beauty with four industry experts: Claudia Verdes, cosmetic chemist and product development manager at Ilia; Karima El-Hakkoui, founder of Six Gldn; Danielle Cohen, Beauty Writer at Byrdie; and JuE Wong, CEO of Olaplex.
“Our intention was really to educate the consumer,” Talita tells PEOPLE before taking the stage for the dazzling talk, which covered topics from the industry’s marketing facade to making conscious decisions in our everyday lives.
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Guests were also welcomed to wander the ‘beauty bazaar’, where they could shop from collaborating brands, pamper themselves with complimentary treatments – including a Chillhouse manicure, a restorative Olaplex hair treatment and a color matching class with House of Color – while enjoy snacks and drinks with Sakara, KORshots and SkinTe.
Needless to say, it all contributed to kickstarting the weekend in an inspiring way.
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“Owning” is something designer Diane von Furstenberg wears well, whether in her confident collections, her powerfully charged podcast, or her manifesto of valuable life lessons.
With Wellness Day, her granddaughter Talita proved that empowerment transcends generations.
“For me, leadership is being true to yourself and just as strong and committed to becoming a better person every day,” she says. “It’s a work in progress. We’re human. We’re learning. We’re expanding. We’re trying to be the best version of ourselves. It doesn’t mean every day has to be a great day, but you’re responsible for making it better tomorrow.”