Burger King adds a new weapon in the battle with McDonald’s, Wendy’s

For a long time, Burger King was Pepsi to McDonald’s Coke.

At some point, however, that changed and Wendy’s managed to make its way into the conversation, first making a fast food burger big three and then becoming the number two brand in the space.

That is an embarrassing situation for Restaurant Brands International (QSR) – Get a free report chain. Burger King has responded by trying to be a menu innovator. It was daring (albeit with mixed success) to try bold ideas like Chicken Fries and Mac N’ Cheetos, as well as seemingly endless burger innovation, including going for plant-based options.

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